Patient Campaign
NOTES
In the oncology space, patients are too often served messages about fighting for other people’s benefit: to be at that graduation or wedding. But KRAZATI’s strategic insight tells us that for patient’s best outcomes, they need to put themselves first. Their priorities, their desires, their treatment. Putting yourself first in lung cancer can feel like a revolution, so we devised a brand that celebrates these individual patients for the revolutionaries they are. The campaign spanned 100 tactics from brand identity to meaningful social activations and patient welcome kits.
CLIENT / Mirati Therapeutics
ROLE / ACD, Art
AGENCY / precisioneffect
PHOTOGRAPHER / Jason Madara
